Born from the Underdog Spirit
For the ones with odds stacked high. The ones who rise, not for fame or fortune, but for the love of the game.
It’s the heart of the underdog that inspires us all: the relentless drive, the courage to face failure, and the unshakable belief that greatness is earned, not given.
Underdogs play with a different kind of fire. They honor their heritage, embrace where they come from, and prove that excellence has no boundaries. Their passion isn’t measured by a scoreboard, it’s forged in the journey: the early mornings, the silent grind, the moments no one sees.
Every transformation, every victory, big or small, seen or unseen, is their crown.
We’ve all felt it, the uphill battles, the doubt, the world counting us out.
That’s why we rally behind the underdog, because their fight is our fight. Their story, our story.
When they rise, we rise with them.
Where East Meets West
Monarch was built by a global team of athletes, designers, business minds, and builders from across Asia, Europe, and the U.S.—united not by status, but by struggle.
We came together with one purpose: to reimagine what sport can be.
At Monarch, we blend Eastern craftsmanship with Western sportsmanship. Precision tailoring meets performance innovation. Minimalist design meets relentless drive. Each piece embodies our belief that true excellence lives where discipline meets creativity—and where culture fuels movement.
From the Streets of Shibuya
For years, sportswear was seen as purely functional—something confined to the gym or the field, never the street. Even for devoted athletes, there was a sharp divide between performance gear and everyday wear.
Monarch is changing that.
Our first collection redefined athletic style through minimalist silhouettes, sharp tailoring, and thoughtful detailing inspired by Tokyo’s Shibuya streetwear scene. The result is a look that’s as functional and comfortable as it is effortlessly modern—built for both movement and meaning.
This exclusive designer collection draws inspiration from Yoyogi Park in Shibuya, once home to the 1964 Tokyo Olympic Village. Our designer, Aki, often finds inspiration there—observing the ebb and flow of the crowds, capturing the city’s rhythm, and translating its fleeting energy into timeless form.
From the reflections of the park’s trees to the clean geometry of its crosswalks, every line and texture carries the heartbeat of Tokyo’s streets. Large-scale embroidery and dynamic patchwork designs echo individuality, authenticity, and confidence—inviting every wearer to move freely and express their heritage with quiet strength.
The Love of the Game
Whether on the court or the street, sport is more than competition, it’s connection. It’s art in motion. It’s heritage in evolution. It’s a declaration that greatness isn’t about winning, it’s about heart.
Monarch exists to celebrate that spirit, the grit, the grace, and the glory of those who play for love, not applause. Because when passion leads, every moment, every grind, every step, every rise—becomes a victory.